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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand eq...

Survey: Consumers went big on Internet, video, voice purchases in 2020

That result tracks with other recent research indicating Americans are moving up to higher-speed dat...

With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-bigg...

Using Someone Else’s Netflix Password Is Likely to Get Harder

Password sharing costs companies a lot of money. U.S. streaming platforms lost an estimated $2.5 bil...

Netflix Password Crackdown May Be “A Net Positive In The Long Term,” Analyst Claims

However, research firm Parks Associates, in a report earlier this year, pegged overall losses by str...

How fuboTV Plans to ‘Expand the Breadth of Sports’ to their Live TV Streaming Service

There are 75 million people in the US who have an MVPD service and based on the most recent Parks As...

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