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Latest In The News

Parks Associates: Smart Home Players Look to Overcome Consumer Price Sensitivity

Parks Associates smart home research finds high perceived prices remain a top barrier to smart home...

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Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a...

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Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. D...

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For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand eq...

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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-bigg...

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Survey: Consumers went big on Internet, video, voice purchases in 2020

That result tracks with other recent research indicating Americans are moving up to higher-speed dat...

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