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Smart TV, Digital Content, and Value-added Services addressed at CONNECTIONS

June 08, 2011

Parks Associates announced the main sessions for CONNECTIONS™: The Digital Living Conference and Showcase, including key sessions focused on connected TVs, digital media, and the cloud. Our main sessions tackle the biggest issues facing the digital living markets, including the move to the cloud and the impact of connected and mobile CE.

In the U.S., operators are subsidizing multiscreen services as a way to retain existing subscribers, despite evidence that up to 30% of U.S. broadband households would be willing to pay for these services on an Internet-connected device. We will explore the new revenue opportunities created by new technologies and evolving consumer attitudes.

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Parks Associates, the leading international research firm for consumer-oriented connected home and cloud media solutions, today announced a new design for the company website www.parksassociates.co...

Parks Associates to Lead Session on Branding, Conversational Marketing, Content Sponsorship at Digital Hollywood

Laura Allen Phillips, Research Analyst, Parks Associates, will moderate the session “Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities and Convers...

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