Providing market intelligence for more than 35 years

Yahoo! Finance & News

Server-Side Watermarking Enhances Layered Security for New Video Distribution Networks and Delivery Formats

"Parks Associates anticipates that the market will see a rise in demand for security and encryption technologies for early release windows for premium VoD content over the next several months," said Kurt Scherf, vice president, principal analyst, Parks Associates.

"We believe that Verimatrix is uniquely positioned to provide such a technology given its longstanding reputation for providing leading edge and robust security solutions. In addition, the company's direct communication with major film studios and other content owners suggests that StreamMark forensic watermarking solution will be a very valuable addition to content owners' and operators' security arsenals."

Previously In The News

Five Ways to Kick the Cable TV Habit and Save Serious Cash

Fewer than 5 percent of cable subscribers have cut the cord, according to research firm Parks Associates, but nearly all of them did it for the same reason: Their cable bills were too damned high....

Surprise: Purchase intent polls show PS4 with a big lead over Xbox One

Two separate surveys are showing that the PlayStation 4 sits substantially ahead of Microsoft’s Xbox One when it comes to polling American consumers about console preference. According to Parks Ass...

Consumers turning to apps to make shopping decisions

One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. According to Parks Associates, over 25 percent of shoppers use their devices to...

Few cable users aware of TV Everywhere

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappin...