Register

I agree with the Privacy Policy

Yahoo! Finance & News

Few cable users aware of TV Everywhere

June 21, 2012

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappington, only 15 percent of the 20 million homes that subscribe to DirecTV — the No. 2 multichannel service in the U.S. — even know about TV Everywhere, the pay TV industry’s broad initiative to move video content onto digital platforms and preserve its business model in the process.

In his presentation, Sappington quoted an unnamed representative for Dish Network (total awareness: 19 percent), who purportedly told him that the satellite service’s marketing priorities were for its core services, not TV Everywhere.

From the article, "Few cable users aware of TV Everywhere" by Daniel Frankel.

Previously In The News

Smartphones and Tablets Taking Over the Second-Screen Video Experience

A new whitepaper from Parks Associates shows smartphones and tablets are expanding their role in video second-screen experiences, with 22% of U.S. broadband consumers checking or updating their soc...

Broadband Service Providers to Deploy 120 Million Gateways and Routers in 2017

Broadband providers, driven by subscriber adoption of connected CE and the need for new revenues, will deploy over 120 million routers and residential gateways (RGs) worldwide in 2017, achieving a...

27% of U.S. Broadband Households Interested in Technical Support for Emerging Connected Devices Such as Smart TVs, DVRs, and Thermostats

Smart TVs, DVRs, smart thermostats, and other new connected devices are an emerging market for tech support services, according to Parks Associates' consumer research. Technical Support for Emergin...

App Revenues to Exceed $20 Billion in North America in 2017

Parks Associates announced today Accedo, Apsalar, Adobe, Pandora, and 3scale will participate in the CONNECTIONS™ session "The Evolution of the App Ecosystem," to examine the impact of device adopt...

‹
1
2
...
20
21
22
23
24
25
26
...
32
33
›