Register

I agree with the Privacy Policy

Yahoo! Finance & News

Few cable users aware of TV Everywhere

June 21, 2012

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappington, only 15 percent of the 20 million homes that subscribe to DirecTV — the No. 2 multichannel service in the U.S. — even know about TV Everywhere, the pay TV industry’s broad initiative to move video content onto digital platforms and preserve its business model in the process.

In his presentation, Sappington quoted an unnamed representative for Dish Network (total awareness: 19 percent), who purportedly told him that the satellite service’s marketing priorities were for its core services, not TV Everywhere.

From the article, "Few cable users aware of TV Everywhere" by Daniel Frankel.

Previously In The News

Parks Associates Invites Media to Attend 16th Annual CONNECTIONS™: The Digital Living Conference and Showcase This Week

International research firm Parks Associates will host the 16th Annual CONNECTIONS™: The Digital Living Conference & Showcase, June 5-7 at the Gaylord Texan Resort and Convention Center in Grapevin...

Parks Associates addresses new bundled service strategies for service providers at ESX 2012

Parks Associates estimates 2011 revenue from connected home and security monitoring services at $9.4B and will grow to $13.8B by 2016. Tom Kerber, Director, Research, Home Controls & Energy, Parks...

75% with Internet-connected smart TVs regularly watch online video

New market research from Parks Associates finds the percentages of U.S. smart TV owners who use this Internet-connected device to watch online video increased by over 30% in six months. "The pe...

Global LTE subscribers to top 50 mln this year: report

Global subscription to the fourth-generation long-term evolution (LTE) network is likely to surge more than five-fold to reach some 50 million this year from last year's 9 million, a report showed...

‹
1
2
...
14
15
16
17
18
19
20
...
32
33
›