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Digital Technologies Create New Consumer Lifestyle Experiences

June 20, 2011

Parks Associatesannounced two keynote speakers, representing Verizon Telecom and Starz, for the CONNECTIONS™ Conference, being held next week at the Santa Clara Convention Center. The international research firm will host the Digital Living Conference and Showcase, featuring new consumer research on cloud media and connected CE and an agenda with over 100 executives on June 28-30.

"Consumer demand for new connected experiences is so strong many are taking a DIY approach, with 14% of U.S. broadband households using PC-to-TV connections to watch online video," said Kurt Scherf, VP, principal analyst, Parks Associates. "Content and service providers have an inside track to this market as consumers demand premium content and ubiquitous access in and outside the home. Starz and Verizon are both significant players in this area, offering valuable insight to CONNECTIONS™ attendees."

Previously In The News

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Laura Allen Phillips, Research Analyst, Parks Associates, will moderate the session “Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in Communities and Convers...

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