Providing market intelligence for more than 35 years

Yahoo! Finance & News

Demand for TV Everywhere Widespread in Western Europe

Receiving live TV on a mobile phone, tablet, or computer is a popular feature throughout Western Europe, with 30% of broadband households highly interested in these TV Everywhere services, according to Parks Associates’ recent consumer survey Connected Consumer in Europe.

The international research firm found U.K. broadband households the most interested in receiving live TV on an Internet-connected device, with 36% highly positive on this feature. German broadband households showed the lowest interest, with only 24% selecting multiscreen services as a top feature.

“Multiscreen services are growing in popularity across Western Europe,” said Brett Sappington, Senior Analyst, Parks Associates. “As the number of connected devices in the home increases, consumers want more flexibility when viewing quality video content – movies and TV shows. Operators have noted these trends and are rolling out new multiscreen services to capitalize on their growing popularity.”

From the article, "Demand for TV Everywhere Widespread in Western Europe"

Previously In The News

Cable operators buff up guides for Internet age

Brett Sappington, director of research at Parks Associates, says the lack of awareness could be caused by the failure of cable TV operators to advertise such services, known as TV Everywhere. After...

115 Million U.S. and Canadian Pay-TV Subscribers Will Have Access to Multiscreen Services From Pay-TV Provider by 2016

Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session "Who is Watching TV Everywhere" at The Cable Show's Imagine Park on...

2Q 2013 Mobile Research Shows Voice Control Technologies Resonating With Apple and Google Users

Parks Associates' "Voice Recognition & Control on Mobile Devices," based on multiple consumer surveys including a March 2013 survey of smartphone owners, finds a majority of both Apple iPhone Siri...

AT&T Digital Life and Orange to Keynote CONNECTIONS(TM) Europe, November 12-13 in Amsterdam

Parks Associates today announced the preliminary agenda, early sponsors, and confirmed keynote speakers from AT&T and Orange for CONNECTIONS™ Europe: Monetization Strategies for the Connected Home,...