Providing Market Intelligence for 40 Years

Washington Post

Unlocking the Smart Home

But Kurt Scherf, vice president of research at Parks Associates in Dallas, warned that there is sometimes a gap between the technology consumers say they want and what they actually adopt.

"Bill Gates has a house that does absolutely everything, including changing the art work depending on the mood you're in," Scherf said. "To some consumers, that's technological overload. . . . It's targeted applications that provide additional value in the sense of security, safety or cost savings that are going to drive these smart homes."

From the article "Unlocking the Smart Home," by Dina ElBoghdady.

Previously In The News

Tech Home: When HAL Met Sally

The HAL2000 package costs $399 and includes several hardware additions needed to control light sockets and phone jacks.  Factoring in the cost of additional outlet adapters and labor, it would cost...

New Web venture ClickStar set to rankle Hollywood

Kurt Scherf of research firm Parks Associates estimates 660,000 people regularly download films now and that could grow to more than 9 million by 2010. Potential customers, including people who dow...

Structured Wiring Catches On

Structured wiring has a limited audience now: "high-income households and new houses," said Michael Cai, senior analyst at Parks Associates, a Dallas-based consumer technology marketing and researc...

Verizon Store Follows Apple's Example

"Verizon's taking dead aim at the cable operators who have spent tens of billions of dollars to get their networks in place," said Kurt Scherf, vice president and principal analyst at Parks Associa...