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Wall St. Cheat Sheet

Which Company’s Device Rules Television Streaming?

July 09, 2014

The news of the Roku’s dominance comes at the expense of Apple (NASDAQ:AAPL) TV, Apple’s streaming service and a distant second with 26 percent of users. Park Associates, the research firm behind these numbers, predicts that Apple will remain in second place.

“Multiple factors have allowed Roku to outpace Apple in U.S. sales and usage,” said Barbara Kraus, director of research, Parks Associates in a press release. “Roku has always had a close association with Netflix, the largest source of video downloads, and currently offers more than 1,700 channel apps as well as a choice of models with different features and price points, all of which appeal to consumers’ purchasing instincts.”

From the article "Which Company’s Device Rules Television Streaming?" by Jess Scanlon.

Previously In The News

Tweets Confirm It Was ‘An iPad Christmas’ for Apple

During Apple’s recent fiscal fourth quarter earnings call, CEO Tim Cook boldly predicted that, “it’s going to be an iPad Christmas.” According to Parks Associates’ research, Apple was the top c...

3 Reasons Apple TV Is Losing to the Google Chromecast

In a survey published recently by Parks Associates, the research firm revealed new data on the popularity of different streaming devices available to American consumers. The data was gathered throu...

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