Providing market intelligence for more than 35 years

VentureBeat

Google is now officially beating Apple in the TV streaming market

Roku and Apple dominated the TV streaming market last year, but now Google’s Chromecast has pulled ahead of Apple to become a front-runner.

Research firm Parks Associates just released some new data on the most dominant brands when it comes to set-top boxes and streaming sticks (via 9to5Google).

Roku is still in the lead since it made up 29% of streaming set-top box sales in the first three quarters of 2014, but Google’s Chromecast came in second with 20% of the market.

This pushed Apple back to third place with 17% of the streaming TV market. Amazon landed in fourth place with its new Fire TV, which captures 10% of the market.

Google’s Chromecast streaming stick is much cheaper than competing devices, which could be part of the reason it’s become so popular over the past several months. But, since it’s less expensive, its functionality is also more limited.

From the article "Google is now officially beating Apple in the TV streaming market" by Lisa Eadicicco.

Previously In The News

Social games could grow five-fold to $5B market by 2015

Social gaming revenues hit $1 billion in 2010 and could grow five-fold to $5 billion in the next five years. Market research firm Parks Associates said that the revenue growth will come from increa...

Western Digital launches revamped WD TV media player for TV"

Last year’s device was pretty slow. But WD says this one is more responsive. These types of devices, such as Seagate’s recently launch Home Theater, cater to consumers who are storing more and more...