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Barnes & Noble CEO: ‘Nook is a business that’s changing’

June 24, 2014

When Nook e-book reader was introduced in late 2009, it was beset by so many issues it seemed a classic of a troubled launch. The company worked to fix its most glaring problems, but couldn’t quite get it to the point where it could challenge the innovations coming from Apple, Samsung, Amazon, and Microsoft.

“Amazon’s success in the tablet space is driven by its vast ecosystem of digital content that make its Fire tablets a compelling choice,” Parks Associates research analyst Tejas Mehta told VentureBeat. B&N’s content ecoystems, he added, have been “dwarfed by the sheer size of content ecosystems of competitors like Apple and Amazon.”

B&N had “few options left,” Mehta said.

From the article, "Barnes & Noble CEO: ‘Nook is a business that’s changing’" by Barry Levine.

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