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Apple Watch sales dive in June; 10% of households will buy a smartwatch this year

July 06, 2015

This is the second bit of bad news for the Watch in roughly a week. Slice reported at the end of June that the Fitbit was outselling the Watch after trailing behind since the Apple device became available for preorder April 10.

Meanwhile, Parks Associates released new research today saying that 9 percent of U.S. broadband households plan to buy a smartwatch in 2015. At this time last year the smartwatch was considered little more than a tech novelty by most people outside tech corridors.

Parks adds that 40 percent of smartwatch shoppers plan to spend $100-$250 on a device, with over 60 percent of these consumers planning to use this wearable for fitness applications.

Six percent of smartwatch shoppers plan to spend $350 or more on a device. Interestingly, nearly three-quarters of those planning to spend more than $500 told Parks they would only buy a smartwatch if it worked without a smartphone.

From the article "Apple Watch sales dive in June; 10% of households will buy a smartwatch this year" by Mark Sullivan.

Previously In The News

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How Shazam stayed on top by reinventing itself — twice

Shazam has been very successful in its television efforts, said Heather Way, a senior research analyst with Parks Associates. “I think that they’re in a good position if we’re talking about syn...

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