Register

I agree with the Privacy Policy

VentureBeat

Apple Watch sales dive in June; 10% of households will buy a smartwatch this year

July 06, 2015

This is the second bit of bad news for the Watch in roughly a week. Slice reported at the end of June that the Fitbit was outselling the Watch after trailing behind since the Apple device became available for preorder April 10.

Meanwhile, Parks Associates released new research today saying that 9 percent of U.S. broadband households plan to buy a smartwatch in 2015. At this time last year the smartwatch was considered little more than a tech novelty by most people outside tech corridors.

Parks adds that 40 percent of smartwatch shoppers plan to spend $100-$250 on a device, with over 60 percent of these consumers planning to use this wearable for fitness applications.

Six percent of smartwatch shoppers plan to spend $350 or more on a device. Interestingly, nearly three-quarters of those planning to spend more than $500 told Parks they would only buy a smartwatch if it worked without a smartphone.

From the article "Apple Watch sales dive in June; 10% of households will buy a smartwatch this year" by Mark Sullivan.

Previously In The News

Amazon heads into retail meatspace with its first smartphone-based wallet

Parks Associates’ analyst Tejas Mehta, however, sees this beta version as testing the waters for mobile transactions — plus adding functionality for Amazon’s new Fire phone, where the wallet will c...

How home automation could save cable companies

According to Parks Associates, which provides analyses on the home security industry, a quarter of all American households are currently equipped with home security systems. The industry’s largest...

European regulators suiting up for another round with Google — this time about Android

After a nearly four-year investigation into Google’s search business, and with a new European Union antitrust chief coming aboard in the fall, the regulators appear to be intensifying their efforts...

Cloud media, connected CE, IP value-added services, and more

CONNECTIONS™, hosted by international research firm Parks Associates, offers an unmatched combination on market research, executive intelligence, and high-level networking relevant for all players...

1
2
3
4
5
6
7
8
›