Register

I agree with the Privacy Policy

USA Today

Simpsons' hype tries for a homer with ads

July 22, 2007

USA Today Four-fifths of gamers notice ads while playing video games, according to a report that ad seller Double Fusion will release today. The group tracked eye movements of 100 video game players.

It also found that promos positioned at a player's eye level fare best. Double Fusion CEO Jonathan Epstein says he hopes to convince more advertisers that video game ads are a good buy. Annual game ad spending currently is about $400 million. It is projected to top $2 billion by 2012, according to research group Parks Associates.

From the article "Simpsons' hype tries for a homer with ads," by Laura Petrecca.

Previously In The News

Roku unveils its latest: Streaming Stick

The stick will be compatible with the new MHL (Mobile High-Definition Link) standard. MHL provides power to the stick from the HDMI input, so the device won't work with most TVs — even most new one...

Roku unveils its latest: Streaming Stick

Currently, only a handful of TVs from Toshiba and Samsung are MHL-compatible, says Parks Associates analyst Kurt Scherf. The new sets from Best Buy will be MHL-compatible, too. "You'll see a lo...

Smart' TVs and other products proliferate at CES

And while the number of broadband-capable homes with smart TVs is gaining, the growth is not gangbusters, according to Brett Sappington, research director for Parks Associates. The percentage of br...

‹
1
2
3
4
5
6
7
8
9
10
11
12