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USA Today

Simpsons' hype tries for a homer with ads

July 22, 2007

USA Today Four-fifths of gamers notice ads while playing video games, according to a report that ad seller Double Fusion will release today. The group tracked eye movements of 100 video game players.

It also found that promos positioned at a player's eye level fare best. Double Fusion CEO Jonathan Epstein says he hopes to convince more advertisers that video game ads are a good buy. Annual game ad spending currently is about $400 million. It is projected to top $2 billion by 2012, according to research group Parks Associates.

From the article "Simpsons' hype tries for a homer with ads," by Laura Petrecca.

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