Providing market intelligence for more than 35 years

USA Today

Report: Video games' reach bigger than thought

USA TodayParks Associates said 2005 revenue from dynamic in-game ads was $80 million in 2005 and forecasts it could grow to $605 million by 2010.

From the article "Report: Video games' reach bigger than thought."

Previously In The News

Cable eyes profits from pay-for-play

Cable operators at their annual convention here this week have games on their minds — and not just the corporate kind. Recent industry efforts to standardize digital transmissions and speed processi...

Has your TV room gone upscale yet

Only a fraction — perhaps less than 1% — of the nation's home theaters are marquee presentations such as the Cleage family's. Still, about one-third of home-theater owners spent more than $1,500 for...

Cocooning is back with a vengeance

The big-screen experience comes home. The average consumer will spend 78 hours watching movies at home this year vs. 13 at theaters, according to forecasters Veronis Suhler Stevenson. And people are...

Fight over ultrawideband standards turns into morass"

UWB remains lost in a black hole known as standard-setting, the process by which the industry agrees on a common standard so devices from different makers work with each other. For nearly a year, th...