Providing market intelligence for more than 35 years

USA Today

First Take: HBO's stand-alone service could open floodgates

Already 55% of U.S. broadband households subscribe to a streaming TV service, according to Parks Associates. As consumer adoption of streaming has boomed and some pay TV customers are trimming — and a few cutting — the cord, content providers have put out feelers for stand-alone services to entice cord cutters.

From the article "First Take: HBO's stand-alone service could open floodgates" by Mike Snider.

Previously In The News

Black Friday TV deals abound

Price has become the killer app for TVs because newer features — such as smart TV and 3-D — have not caught on with the masses, even though TV makers have made them standard features on most sets....

Filling your home with music, wirelessly

Consumer interest in higher-tech home music systems is on the rise, as are innovations in wireless technology and higher-resolution digital music files. "There's a convergence of technology that ma...

New game systems push technology envelope

Interest in the new game consoles is rivaling that of tablets on holiday wish lists. About 18% of homes with broadband Internet connections plan to buy a tablet this holiday season, compared with 1...

Future of Net TV looks brighter with CBS, HBO on board

Already more than half (55%) of U.S. homes with broadband Internet connectivity subscribe to a Net TV service such as Netflix, according to research firm Parks Associates. And pay-TV subscribers ar...