Providing market intelligence for more than 35 years

USA Today

First Take: HBO's stand-alone service could open floodgates

Already 55% of U.S. broadband households subscribe to a streaming TV service, according to Parks Associates. As consumer adoption of streaming has boomed and some pay TV customers are trimming — and a few cutting — the cord, content providers have put out feelers for stand-alone services to entice cord cutters.

From the article "First Take: HBO's stand-alone service could open floodgates" by Mike Snider.

Previously In The News

Report: Video games' reach bigger than thought

Parks Associates said 2005 revenue from dynamic in-game ads was $80 million in 2005 and forecasts it could grow to $605 million by 2010. From the article "Report: Video games' reach bigger than t...

Pac-Man' is going digital

This is just the beginning, says Michael Cai of Parks Associates research firm. "Gaming companies are realizing the value that is buried in their catalog." Money spent on online video gaming is e...

Cable eyes profits from pay-for-play

Cable operators at their annual convention here this week have games on their minds — and not just the corporate kind. Recent industry efforts to standardize digital transmissions and speed processi...

Has your TV room gone upscale yet

Only a fraction — perhaps less than 1% — of the nation's home theaters are marquee presentations such as the Cleage family's. Still, about one-third of home-theater owners spent more than $1,500 for...