Register

I agree with the Privacy Policy

USA Today

Cutting the Cord: Weighing whether it is words or reality

August 29, 2014

That all makes sense, but could the concept of cord cutting be overblown?

Only about 5% of U.S. homes with broadband Net service have cut the pay TV cord, says Parks Associates research analyst Glenn Hower. "We are not projecting really any increase in that," he says.

...

"A big part of that is just the fact that consumers in the U.S. especially really like their video content and in a lot of instances that is just not really available without a pay TV subscription," Hower said. "You can get certain things from Hulu and Netflix but it is a very fragmented experience and you have to subscribe to multiple services to get all the content you want and even then you won't have access to (everything)."

From the article "Cutting the Cord: Weighing whether it is words or reality"

Previously In The News

Social networking goes gaming

That also gets the more than 40 million homes with Internet-connected game systems "to turn on their consoles on a daily basis," says Michael Cai of Parks Associates, a Dallas-based research firm....

Simpsons' hype tries for a homer with ads

Four-fifths of gamers notice ads while playing video games, according to a report that ad seller Double Fusion will release today. The group tracked eye movements of 100 video game players. It al...

Apple's iPhone sets the tone,

The iPhone could stimulate competition among providers and help drive the overall growth of mobile entertainment, analysts say. Mobile TV revenues are expected to increase from $400 million in the U...

Report: Video games' reach bigger than thought

Parks Associates said 2005 revenue from dynamic in-game ads was $80 million in 2005 and forecasts it could grow to $605 million by 2010. From the article "Report: Video games' reach bigger than t...

‹
1
2
3
4
5
6
7
8
9
10
11
12
›