Register

I agree with the Privacy Policy

USA Today

Cutting the Cord: Weighing whether it is words or reality

August 29, 2014

That all makes sense, but could the concept of cord cutting be overblown?

Only about 5% of U.S. homes with broadband Net service have cut the pay TV cord, says Parks Associates research analyst Glenn Hower. "We are not projecting really any increase in that," he says.

...

"A big part of that is just the fact that consumers in the U.S. especially really like their video content and in a lot of instances that is just not really available without a pay TV subscription," Hower said. "You can get certain things from Hulu and Netflix but it is a very fragmented experience and you have to subscribe to multiple services to get all the content you want and even then you won't have access to (everything)."

From the article "Cutting the Cord: Weighing whether it is words or reality"

Previously In The News

Report: Video games' reach bigger than thought

Parks Associates said 2005 revenue from dynamic in-game ads was $80 million in 2005 and forecasts it could grow to $605 million by 2010. From the article "Report: Video games' reach bigger than t...

Pac-Man' is going digital

This is just the beginning, says Michael Cai of Parks Associates research firm. "Gaming companies are realizing the value that is buried in their catalog." Money spent on online video gaming is e...

Cable eyes profits from pay-for-play

Cable operators at their annual convention here this week have games on their minds — and not just the corporate kind. Recent industry efforts to standardize digital transmissions and speed processi...

Has your TV room gone upscale yet

Only a fraction — perhaps less than 1% — of the nation's home theaters are marquee presentations such as the Cleage family's. Still, about one-third of home-theater owners spent more than $1,500 for...

‹
1
2
3
4
5
6
7
8
9
10
11
12
›