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USA Today

Apple's iPhone sets the tone,

June 27, 2007

USA Today The iPhone could stimulate competition among providers and help drive the overall growth of mobile entertainment, analysts say. Mobile TV revenues are expected to increase from $400 million in the United States this year to $1.6 billion in 2010, according to market research firm Parks Associates.

"The studios and content people are very enthusiastic about this new model," says Parks analyst Michael Cai. "It brings them closer to the consumer. What they want is more ad revenue and direct sales revenue."

From the article "Apple's iPhone sets the tone," by Mike Snider.

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