Register

I agree with the Privacy Policy

USA Today

Apple's iPhone sets the tone,

June 27, 2007

USA Today The iPhone could stimulate competition among providers and help drive the overall growth of mobile entertainment, analysts say. Mobile TV revenues are expected to increase from $400 million in the United States this year to $1.6 billion in 2010, according to market research firm Parks Associates.

"The studios and content people are very enthusiastic about this new model," says Parks analyst Michael Cai. "It brings them closer to the consumer. What they want is more ad revenue and direct sales revenue."

From the article "Apple's iPhone sets the tone," by Mike Snider.

Previously In The News

Cutting the Cord: Expanding options for watching online video

Already more than half (57%) of the 120 million-plus U.S. broadband homes subscribe to an OTT video service, according to research firm Parks Associates. Just as cable programming went niche in...

Social networking goes gaming

That also gets the more than 40 million homes with Internet-connected game systems "to turn on their consoles on a daily basis," says Michael Cai of Parks Associates, a Dallas-based research firm....

Simpsons' hype tries for a homer with ads

Four-fifths of gamers notice ads while playing video games, according to a report that ad seller Double Fusion will release today. The group tracked eye movements of 100 video game players. It al...

Report: Video games' reach bigger than thought

Parks Associates said 2005 revenue from dynamic in-game ads was $80 million in 2005 and forecasts it could grow to $605 million by 2010. From the article "Report: Video games' reach bigger than t...

‹
1
2
3
4
5
6
7
8
9
10
11
12
›