Register

I agree with the Privacy Policy

Twice

Samsung TVs Get T-Commerce App

July 16, 2013

In a second-phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing, according to Delivery Agent.

In addition to completing transactions, the functionality will allow viewers to receive targeted offers or request additional information from programmers and advertisers through the TV remote.

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53 percent) of TV households will own a Smart TV.

From the article, "Samsung TVs Get T-Commerce App" by Greg Tarr.

Previously In The News

10.5M U.S. Households Own A Tablet PC

Tablet PC penetration has reached 13 percent of broadband-owning U.S. households, according to a Parks survey. The research firm said this level of adoption, which equals about 10.5 million hom...

Rovi Mines Greater Ad Opportunities

According to a Parks Associates forecast, more than 27 million smart TVs are expected to be in U.S. homes by year's end, growing to 42.6 million, or 36 percent of U.S. homes, by the end of 2012, an...

‹
1
2
3
4
5
6
7
8
9