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Samsung TVs Get T-Commerce App

July 16, 2013

In a second-phase launch planned for this year, Samsung Smart TV viewers will be able to opt-in to shop directly from television programming and advertising while simultaneously viewing, according to Delivery Agent.

In addition to completing transactions, the functionality will allow viewers to receive targeted offers or request additional information from programmers and advertisers through the TV remote.

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53 percent) of TV households will own a Smart TV.

From the article, "Samsung TVs Get T-Commerce App" by Greg Tarr.

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