Providing market intelligence for more than 35 years

TMCnet

Television Services: European and Asia-Pacific Outlook - More Dynamic then Ever

The TV service markets in Western Europe, Eastern Europe, and the Asia-Pacific Region are more dynamic than ever before, said Brett Sappington, director of research, Parks Associates. Operators seek to overcome low ARPUs and are introducing a variety of services to entice greater spending from subscribers. At the same time, new competitive threats stand to drain away subscribers to new services. The trends in today's market are already defining which companies will be the winners of tomorrow's subscribers and revenues.

From the article, "Television Services: European and Asia-Pacific Outlook - More Dynamic then Ever."

Previously In The News

Over One-Third of Smartphone and Tablet Users Use Mobile Devices as TV Guides

Parks Associates, host of CONNECTIONS™ at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to tr...

The Future of IPTV

Bucking downward trends in the economy through aggressive deployments, IT market researchers predict that Internet protocol television – or “IPTV” – will grow more than 50 percent this year. Accord...

63% of Smart TV Owners Have the Device Connected and 79% of Them Use It to Watch Online Video Regularly

Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to th...

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV...