Register

I agree with the Privacy Policy

TMCnet

Rovi Launches Advertising Trial Program for App Developers

February 26, 2013

As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Way, senior research analyst, Parks Associates. More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.

Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year.

From the article, "Rovi Launches Advertising Trial Program for App Developers."

Previously In The News

FCC Data Shows Mobile Broadband Growth

At year-end 2008, 25 million mobile wireless service subscribers also had mobile devices (such as laptops and smartphones) with high-speed data plans for full Internet access. Parks Associates estim...

Walmart To Purchase VUDU

After abandoning its initial online video plans in late 2007, Walmart has returned to this market with the announced acquisition of VUDU on February 22. With Best Buy working with Roxio CinemaNow, w...

Breaking News and Technical Analysis Update for June 1st 2010 Easylink Solutions Corp

Easylink Solutions Corp is Nevada Corporation, headquartered in Hong Kong, China. The company is focused in Consumer Electronics Product(s) in Portable Multimedia Players (PMPs) Market. The company...

Survey: Femtocell Technology Finds Appeal With the Masses

Commissioned by the Femto Forum to conduct a custom consumer research in the U.S., Parks Associates, an internationally recognized market research and consulting company specializing in emerging con...

‹
1
2
3
4
5
6
7
8
9
10
...
25
26
›