Providing market intelligence for more than 35 years

TMCnet

Rovi Launches Advertising Trial Program for App Developers

As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Way, senior research analyst, Parks Associates. More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.

Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year.

From the article, "Rovi Launches Advertising Trial Program for App Developers."

Previously In The News

Digital Technologies Create New Consumer Lifestyle Experiences

Parks Associates announced two keynote speakers representing Verizon Telecom and Starz for the Connections Conference, being held in the Santa Clara Convention Center. The international research fi...

Verizon, Bright House Hone in on Smart Automation for Homes

Verizon first showcased its new service, Home Monitoring and Control, at the 2011 International Consumer Electronics Show in Las Vegas. The service enables customers to lock doors remotely; see wha...

IP-Based Home Monitoring Service Set to Boom in U.S.

More and more American households may subscribe to digital home-monitoring service in the coming years as the evolution of broadband technology has made this sort of service affordable and appealin...

Off-the-shelf technology taking bigger role in home theaters

Kurt Scherf, principal analyst at Dallas market research firm Parks Associates, said that another off-the-shelf consumer technology driving both the enthusiast and professional home theater markets...