Providing market intelligence for more than 35 years

TMCnet

Parks Associates Finds Almost Half of U.S. Broadband Households Want Automated Thermostats

In gearing up for its upcoming Smart Energy Summit, Parks Associates has released the results of new energy research which found that almost half of U.S. broadband households are very interested in a thermostat that can automatically detect if a house is unoccupied and adjust the temperature to save money. In fact, the research firm found that consumer interest in automated energy management is increasing in general.

Parks Associates also found that 12 percent of U.S. broadband households have access to a website that shows their daily energy consumption patterns, with nearly 90 percent of those using it less than once per week.

"Consumers appreciate the benefits of smart technologies, but they don't want to constantly monitor their home's energy consumption," said John Barrett, director of consumer analytics at Parks Associates, in a statement. "Minimally invasive energy management is preferred, and the top-rated smart thermostat features reduce consumption through automatic adjustments."

Barrett also noted that while consumer energy consciousness is on the rise, it is still lower compared to the peak in interest recorded in 2010.

Consumer interest in automated energy management has led to the development of such technologies as the Nest thermostat, which allows users to control their home's temperature from their smartphone and is capable of learning from user habits to reduce energy consumption. The thermostat has indeed experienced a steady amount of consumer interest, shipping between 40,000 to 50,000 thermostats per month.

From the article, "Parks Associates Finds Almost Half of U.S. Broadband Households Want Automated Thermostats" by Rory Lidstone.

Previously In The News

Rovi Launches Advertising Trial Program for App Developers

As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Way, senior...

Parks Brings Out Report on U.S. Broadband Households

Parks Associates announced that 78 percent of U.S. broadband households had a home network router in 2012, up from 54 percent in 2009, with adoption reaching 95 percent by 2016. According to a...

U.S. SMBs Interested in New Support Services From Broadband Service Providers, Electronic Retailers, and CE Manufacturers

Parks Associates finds 55-65% of U.S. SMBs prefer phone and email tech support options over face-to-face service. According to "Small/Medium Business: Tech Support Opportunities," 54% of SMBs prefe...

Over One-Third of Smartphone and Tablet Users Use Mobile Devices as TV Guides

Parks Associates, host of CONNECTIONS™ at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to tr...