Providing market intelligence for more than 35 years

TMCnet

Parks Associates Finds Almost Half of U.S. Broadband Households Want Automated Thermostats

In gearing up for its upcoming Smart Energy Summit, Parks Associates has released the results of new energy research which found that almost half of U.S. broadband households are very interested in a thermostat that can automatically detect if a house is unoccupied and adjust the temperature to save money. In fact, the research firm found that consumer interest in automated energy management is increasing in general.

Parks Associates also found that 12 percent of U.S. broadband households have access to a website that shows their daily energy consumption patterns, with nearly 90 percent of those using it less than once per week.

"Consumers appreciate the benefits of smart technologies, but they don't want to constantly monitor their home's energy consumption," said John Barrett, director of consumer analytics at Parks Associates, in a statement. "Minimally invasive energy management is preferred, and the top-rated smart thermostat features reduce consumption through automatic adjustments."

Barrett also noted that while consumer energy consciousness is on the rise, it is still lower compared to the peak in interest recorded in 2010.

Consumer interest in automated energy management has led to the development of such technologies as the Nest thermostat, which allows users to control their home's temperature from their smartphone and is capable of learning from user habits to reduce energy consumption. The thermostat has indeed experienced a steady amount of consumer interest, shipping between 40,000 to 50,000 thermostats per month.

From the article, "Parks Associates Finds Almost Half of U.S. Broadband Households Want Automated Thermostats" by Rory Lidstone.

Previously In The News

Report: 3G Subscribers to Exceed 2.5 Billion by 2013"

Parks Associates recently released a report titled “Fixed-Mobile Convergence (News - Alert): Consumers and Business Models,” which examines the current state of 3G deployments across the world. The...

Sky, Virgin Media End Channel Dispute, Ink Carriage Deals

Following successful negotiations, Sky and Virgin Media reportedly have agreed two new channel carriage deals that will run concurrently until 12 June 2011. This deal comes at a critical time,...

Report: Cable TV Faces Stiff Competition from Satellite TV, IPTV

A quick fix on the part of cable TV providers would be to improve or introduce new services such as video on demand (VoD), Parks Associates suggested. The report maintains that when customers...

Mochi Media Joins Google for Launch of AdSense for Games

Mochi Media has announced collaboration with Google's AdSense that will allow Google to place advertisements in MochiAds, Mochi Media's network of online games. AdSense for Games will gain access t...