Register

I agree with the Privacy Policy

TMCnet

Parks Associates: Europeans Want More Content Discovery Options for TV Viewing

October 02, 2013

Parks Associates European research finds strong demand in Western Europe for TV solutions that personalize and prioritize content. TV subscribers in France, Belgium, the U.K., and Germany all expressed strong interest in an EPG feature that displays a viewer's favorite channels first.

The research firm will discuss strategies to improve the customer experience and monetize video services at the eighth-annual CONNECTIONS™ Europe, November 12-13 in Amsterdam. Industry executives will discuss the impact of new entrants in an increasingly crowded European video market, where both Netflix and Hulu are expanding their presence. Netflix has partnered with U.K. cable operator Virgin Media and Sweden's Com Hem to allow users to access Netflix's library through the providers' TiVo set-top boxes. "The European video market is becoming more competitive, with OTT services, free and paid VoD, and cloud DVR offerings changing the ecosystem dynamics," said Stuart Sikes, President, Parks Associates. "These offerings are creating new pressure on EPG and content discovery solutions to provide differentiation. European consumers are most interested in features that help them find programming, such as customized channels, keyword programming search, and personalized recommendations. At CONNECTIONS™ Europe, we will discuss strategies to capture subscriber interest and counter current frustrations with disappointing content-discovery options."

From the article, "Parks Associates: Europeans Want More Content Discovery Options for TV Viewing."

Previously In The News

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV...

Over 25% of US CE shoppers use mobile commerce apps in-store

More than 25 percent of CE buyers in US broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, b...

Breaking News and Technical Analysis Update for June 1st 2010 Easylink Solutions Corp

Easylink Solutions Corp is Nevada Corporation, headquartered in Hong Kong, China. The company is focused in Consumer Electronics Product(s) in Portable Multimedia Players (PMPs) Market. The company...

Survey: Femtocell Technology Finds Appeal With the Masses

Commissioned by the Femto Forum to conduct a custom consumer research in the U.S., Parks Associates, an internationally recognized market research and consulting company specializing in emerging con...

‹
1
2
3
4
5
6
7
8
9
10
...
25
26
›