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Despite Multiscreen and OTT Thirst, Pay-TV Operators Still Own the Video Scene

March 31, 2014

And QoS looks to be critical for consumers. A survey from Parks Research has found that consumers expect the same TV user experience throughout their home, regardless of whether the service is offered OTT, a managed terrestrial operator network, satellite or other delivery mechanism. Expectations also remain the same regardless of the receiving device, including set-top box or connected CE device—including a thirst for the bells and whistles of a traditional pay-TV service within the user interface for OTT.

"While some operators might see OTT delivery or use on a connected CE device as a way to offer a slimmed-down version of their user interface, consumers still expect the full-feature service and interface experience regardless of how it is delivered to the TV," said Brett Sappington, director of research at Parks Associates.

From the article, "Despite Multiscreen and OTT Thirst, Pay-TV Operators Still Own the Video Scene" by Tara Seals.

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