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ARRIS, HTML5 in the Multiscreen Spotlight

March 10, 2014

Meanwhile, the ecosystem has good reason to light a fire under HTML. Mobile consumption of video is driving usage of TV apps, with 55 percent of U.S. smartphone owners and 61 percent of tablet owners using a TV-related app at least once a month. The number of global TV app users on smartphones will reach 1.29 billion by 2018, according to Parks Associates.

HTML5-based TV apps can sync across PCs, tablets, smartphones, and TVs as well, so they drive the consumption of media in new ways.

"TV app usage is altering the use cases for multiple connected devices; currently 57 percent of connected game console owners are using the device to watch TV shows," said Stuart Sikes, president at Parks Associates. "We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things.”

From the article, "ARRIS, HTML5 in the Multiscreen Spotlight" by Tara Seals.

Previously In The News

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The TV service markets in Western Europe, Eastern Europe, and the Asia-Pacific Region are more dynamic than ever before, said Brett Sappington, director of research, Parks Associates. Operators see...

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Parks Associates today announced new research showing 26% of U.S. broadband households own a smart TV and 46% own at least one set-top box. Furthermore, 63% of smart TV owners connect the set to th...

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