Register

I agree with the Privacy Policy

TMCnet

ARRIS, HTML5 in the Multiscreen Spotlight

March 10, 2014

Meanwhile, the ecosystem has good reason to light a fire under HTML. Mobile consumption of video is driving usage of TV apps, with 55 percent of U.S. smartphone owners and 61 percent of tablet owners using a TV-related app at least once a month. The number of global TV app users on smartphones will reach 1.29 billion by 2018, according to Parks Associates.

HTML5-based TV apps can sync across PCs, tablets, smartphones, and TVs as well, so they drive the consumption of media in new ways.

"TV app usage is altering the use cases for multiple connected devices; currently 57 percent of connected game console owners are using the device to watch TV shows," said Stuart Sikes, president at Parks Associates. "We are also seeing new revenue opportunities emerge through in-app solutions in the smart home and Internet of Things.”

From the article, "ARRIS, HTML5 in the Multiscreen Spotlight" by Tara Seals.

Previously In The News

Samsung Electronics and Delivery Agent Launch T-Commerce Shopping

Parks Associates estimates that of the 136 million TV households in North America projected in 2013, Smart TV homes will be present in 32 million, or 23 percent. By 2017, more than half (53%) of TV...

Over One-Third of Smartphone and Tablet Users Use Mobile Devices as TV Guides

Parks Associates, host of CONNECTIONS™ at CTIA 2013, announced new mobile and app research today showing consumers are increasingly using mobile devices and second-screen apps as alternatives to tr...

Television Services: European and Asia-Pacific Outlook - More Dynamic then Ever

The TV service markets in Western Europe, Eastern Europe, and the Asia-Pacific Region are more dynamic than ever before, said Brett Sappington, director of research, Parks Associates. Operators see...

In EMEA, Operators Look to Monetize Thirst for TV Everywhere

TV Everywhere is continuing to see steady penetration into the Europe, Middle East & Africa (EMEA) markets, but operators are struggling to find ways to make it revenue-generating. Parks Associ...

‹
1
2
...
8
9
10
11
12
13
14
...
25
26
›