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The Wall Street Journal

Discovery to Launch 'TestTube' Online Video Network

May 22, 2013

Brett Sappington, an analyst at Parks Associates, said such investments in the YouTube ecosystem are "a bit of a hedge, because, if that area explodes in growth—and all of the data we have shows that they are reaching consumers in ways that traditional media has not reached—these companies want to have a stake."

From the article, "Discovery to Launch 'TestTube' Online Video Network" by Keach Hagey.

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