Providing market intelligence for more than 35 years

The Wall Street Journal

Cutting the Cable Cord Gets Easier

The Wall Streee JournalEven for a fervent media junkie, it's getting easier to drop cable television.

After seeing the trend percolate for several years, market-research firm Parks Associates last December estimated that half a million households had so far cut the cable cord in favor of online-only content.

From the article, "Cutting the Cable Cord Gets Easier" by Roger Cheng

Previously In The News

Apple’s Siri Gains Traction–For Some Things

But most usage is across a relatively limited set of functions, according to consulting group Parks Associates, which surveyed 482 owners of the iPhone 4S, the only device to carry the service....

Motorola’s Geeky Pickup Line

That could be a problem for Motorola when it comes to getting its device into as many hands as Apple’s iPhone. In a 2012 study by market research firm Parks Associates, 59% of women owned smartphon...