Providing market intelligence for more than 35 years

The Wall Street Journal

Cutting the Cable Cord Gets Easier

The Wall Streee JournalEven for a fervent media junkie, it's getting easier to drop cable television.

After seeing the trend percolate for several years, market-research firm Parks Associates last December estimated that half a million households had so far cut the cable cord in favor of online-only content.

From the article, "Cutting the Cable Cord Gets Easier" by Roger Cheng

Previously In The News

Gadgets Priced For Frugal Times

"Kurt Scherf, an analyst with Parks Associates, a market-research firm, says that one of its surveys of U.S. households with Internet connections found that 35% of the 1,090 households where members...

Videogaming for Dollars

In 2007, out of about 50 million U.S. households with a game console, about 11 million had one console connected to the Internet, according to Parks Associates, a technology research firm. From t...

Keeping Watch for Burglars (And Tabs on the Kids)

Just 1.5% of homes in the U.S. now use wireless monitoring systems, but that percentage is expected to reach 5% to 6% by 2012, according to market researcher Parks Associates. From the article, "...

Camcorder, Meet TV: The High-Def Hookup

Despite such complications, high-definition technology is becoming more prevalent. The percentage of U.S. households with a high-definition TV is expected to increase to 41% this year from 30% in 20...