Parks Associates today announced ARRIS, Cisco, TiVo, Microsoft, and Verizon will discuss revenue strategies and new video services in the special session "The Price of Victory: The Future for Video Services" during CONNECTIONS(TM), co-located with CTIA on May 20-23 in Las Vegas.
The international research firm reports 27% of U.S. broadband households regularly watch online TV shows and movies using a mobile phone or tablet, an increase from 14% at the end of 2011.
"Consumer video habits continue to shift to on-demand viewing and multiscreen use. For example, 44% of U.S. tablet owners increased their time spent watching video on this device over the past year," said Brett Sappington, director, research, Parks Associates. "The TV set is still the primary platform for video, but the television itself is changing, as over 50% of TV households will have a smart TV by 2017. At CONNECTIONS(TM), we will discuss the challenges facing pay-TV operators, including licensing and multidevice support, and analyze the best bets for the future of video services."
The video session, moderated by Sappington, examines the growth of multiscreen services, the changing roles of ecosystem players, trends in CE and content services, partnership opportunities, and potential winners and losers in this market.
Panelists:
Jim Denney, VP Product Marketing, TiVo Inc.
Ben Huang, Director, Marketing, Microsoft
Joseph Lawson, Director, Content Strategy and Acquisition, Verizon
Tom Williams, VP, Marketing and Business Development, ARRIS
David Yates, Director, Service Provider Video, Cisco
"The directive of providing consumers with access to their content, whatever the source -- wherever they want, is clear, but we also need to keep in mind that each screen offers different value to them in the ecosystem," said Jim Denney, VP, Product Marketing, TiVo. "As a community of innovators and service providers, we need to think about multiscreen systems as both companions and substitutes and deliver content and features to match."
"We have seen the rise of Internet-connected devices inside and outside the home increasingly used for entertainment," said Ben Huang, Global Marketing Director at Microsoft Mediaroom. "Core to a multiscreen strategy is an integrated TV platform in which pay-TV operators can quickly scale VoD content and devices, while reducing operating costs."
"Distributors and content providers are clearly making strides in our technical ability to provide TV everywhere services, but there is still a divide between what we are providing and what customers are using," said Joseph Lawson, Director, Content Strategy and Acquisition, Verizon. "Closing that divide is an important imperative for all involved."
"Consumers want the same viewing experience on every screen regardless of whether they are inside or outside the home," said Tom Williams, VP, Marketing and Business Development, ARRIS. "Operators can increase subscriber loyalty and build new revenue streams by making content easy to find and by delivering that content to multiple devices, anywhere consumers choose to view it."
"What is needed is the opportunity to connect broadcasting, multiscreen distribution, and immersive end-user experiences through an open and flexible architecture," said David Yates, Director, Service Provider Video, Cisco. "The promise of Ethernet-based live video production will soon be realized, and as Ethernet becomes the glue that connects production facility equipment together, it will be essential to have a unified video experience from contribution, to production, to distribution."
CONNECTIONS(TM) Sponsors include Cisco, Sprint, Allegro, Lowe's, Qualcomm, Sutherland Global Services, UpdateLogic, Amdocs, Arrayent, Asurion, MphasiS, Net2TV, Qresolve, Sigma Designs, Support.com, AlertMe, Linear, and HomePlug Alliance.
From the article, "CONNECTIONS: ARRIS, Cisco, TiVo, Microsoft, and Verizon to Discuss Future of Video and Pay-TV Services."
