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Still, an Apple-branded television has been one of the most persistent rumors floating around the consumer-electronics industry, as well as the investment community. The most glaring example came Monday when activist Carl Icahn published a 3,200-word report on Apple that predicted it would sell 10 million units of an ultrahigh definition set in fiscal 2016. He also said these would have an average selling price of $1,500, which is more than double the current average for a flat-panel set, according to Parks Associates. That projection helped underpin his argument that Apple’s stock is worth $240 a share—about 84% above its current level.