Providing market intelligence for more than 35 years

The Wall Street Journal

Are Wireless Prepaid Plans Best?

While prepaid looks attractive, switching isn't always easy because, in part, people often have multiple users on their account. Carriers have made group plans more attractive—AT&T has said that 90% of their customers are either on a family, shared-data or business plan.

There are further drawbacks to prepaid. Harry Wang, director of mobile research at Parks Associates, says that customers tend to get what they pay for, and service quality can be a factor when it comes to prepaid service.

Verizon Wireless, for example, only allows prepaid access to its 3G network and not its more modern, high-speed LTE network.

From the article, "Are Wireless Prepaid Plans Best?" by Thomas Gryta.

Previously In The News

Phone Makers Shift Focus

This holiday shopping season, the smartphone battle is going mainstream. Given that smartphones are expected to be one of the hottest-selling items this holiday season, the next few weeks of sale...

Microsoft Places Big Bet On Multiplayer Gaming

Microsoft's ability to convince more users to pay for the online service will play a key role in the Xbox's profitability. While online gaming is growing in popularity – U.S. revenue is expected to...

Makers of Massively Multiplayer Online Games Try New Genres, Cut Prices to Lure New Users

The segment accounts for a fraction of the about $7 billion in annual U.S. sales of PC and console games, despite hits like World of Warcraft, which is published by the games unit of Vivendi Univers...

Intel Goes Hollywood

From the article "Intel Goes Hollywood," by Don Clark and Sarah McBride.