According to international research firm Parks Associates, 59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas.

Parks Associates reports over 80% of viewers interested in YouTube opt for a free, advertising-based offering, leaving few willing to pay to view YouTube content. However, the research firm notes, YouTube is investing in more original and professional content, with a growing lineup of channels and new functions such as Channel Search. By creating a more TV-like experience, YouTube enhances its value proposition to viewers, advertisers, and pay-TV providers.

"Connected consumer electronics, particularly smart TVs, are changing the consumer experience and creating opportunities for providers to lure subscribers away from OTT services such as Netflix and Hulu," said Stuart Sikes, President, Parks Associates. "Connected devices are impacting how companies distribute content, sell services, and position advertising. New business models and content services are dramatically changing the industry, making the focus of the CONNECTIONS™ Digital Living Conference extremely relevant."

In multiple sessions at CONNECTIONS™, analysts and industry leaders will address connected consumer trends and provide in-depth market analysis:

• "What to Watch: Connecting Consumers to Content" includes executives from TiVo, Starz Entertainment & Starz Media, and Digitalsmiths, who will tackle the challenge of matching consumers to preferred content.
• "Video Search and Discovery: Tools, Techniques, and Outcomes" features executives from Veveo, Plexus Entertainment, MeFeedia, and ActiveVideo Networks and focuses on techniques to increase viewer engagement and revenues.
• "Connected Consumer Electronics as the Set-top Box" includes leaders from Clearleap, Actiontec Electronics, and LG Electronics and examines opportunities emerging in the convergence between connected CE and provider-based services.

CONNECTIONS™ at TIA features over 100 high-level executives speaking about monetization and content distribution strategies, customer support, second-screen services, and other trends impacting the connected home industries.
Sponsors include CEA, IBM, Hitachi, Actiontec, Affinegy, Allegro Software, Digitalsmiths, F-Secure, Jungo, PacketVideo, Quatrro, Sutherland Global Services, Verizon, Waterstone Management Group, Arrayent, Irdeto, Sigma Designs, and the HomePlug Powerline Alliance.
About CONNECTIONS™ at TIA
The 16th annual CONNECTIONS™: The Digital Living Conference and Showcase will be co-located with TIA 2012: Inside the Network on June 5-7 at the Gaylord Hotel, Dallas, Texas. Hosted by international research firm Parks Associates, CONNECTIONS™ at TIA 2012 focuses on innovative solutions for the connected consumer and leading strategies to monetize digital content, mobile applications and services, value-added services, connected consumer electronics, and home systems.
 

From the article “Parks Associates reports over 50% of U.S. Households want to connect pay-TV services to YouTube Content and Channels.”