Providing market intelligence for more than 35 years

The Sacramento Bee

Mobile Payment: Technologies and Business Models

"With the creation of the ISIS initiative in 4Q10 and the launch of Google Wallet in 3Q11, the mobile payment industry is riding the recent momentum to build scale," said Harry Wang, Director of Health and Mobile Product Research at Parks Associates. "The success of the mobile payment industry not only hinges on consumer and merchants' willingness to adopt but also requires seamless integration of technology with viable business models."

From the article, "Mobile Payment: Technologies and Business Models"

Previously In The News

Nearly 25% of Mobile Phone Users Interested in Mobile App Supporting Communication with Their Doctor

According to new digital health research from Parks Associates, nearly one in four U.S. mobile phone owners are interested in a mobile app supporting communication with their doctor. Jennifer Kent,...

Real-time bidding (RTB) is changing online display advertising market, with revenues reaching $1.6 billion in 2012

International market research firm Parks Associates says advertising revenues from real-time bidding (RTB), which allows companies to target consumer segments in real time, will reach $7 billion in...