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The Sacramento Bee

Google plans social games debut

July 21, 2011

Adding social games could liven up Google+, which has far fewer users than Facebook's 750 million-plus and fewer bells and whistles. Google+ requires an invitation.

The market for social games in the U.S., which reached $1 billion last year, is projected to reach $5 billion by 2015, said Pietro Macchiarella, a game analyst with market research company Parks Associates. Much of the revenue comes from games played on Facebook. Google's success in recruiting publishers, however, will hinge on its ability to continue its momentum in adding users to Google+, Macchiarella said.

"Most publishers will be happy to extend their offerings to Google+," Macchiarella said, "but the significance of their business on this social network will be intrinsically connected to the success of Google in migrating people from Facebook."

From the article, "Google plans social games debut" by Alex Phamm and Jessica Guynn

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