Providing market intelligence for more than 35 years

The Sacramento Bee

Digital Lifestyles: North America

"The consumerism of information technology continues at a frenetic pace," said Kurt Scherf, VP, principal analyst, Parks Associates. "With convergence occurring in the entertainment, communications, device, and services markets, there is significant opportunity for a variety of stakeholders in the digital lifestyles market."

From the article," Digital Lifestyles: North America"

Previously In The News

Nearly 25% of Mobile Phone Users Interested in Mobile App Supporting Communication with Their Doctor

According to new digital health research from Parks Associates, nearly one in four U.S. mobile phone owners are interested in a mobile app supporting communication with their doctor. Jennifer Kent,...

Real-time bidding (RTB) is changing online display advertising market, with revenues reaching $1.6 billion in 2012

International market research firm Parks Associates says advertising revenues from real-time bidding (RTB), which allows companies to target consumer segments in real time, will reach $7 billion in...