Register

I agree with the Privacy Policy

The Motley Fool

More Evidence That Apple, Inc. Needs to Refresh Apple TV

December 02, 2014

Well, Fire TV is catching up with Apple TV and Chromecast just overtook it.

We're No. 3! We're No. 3!
That's according to a recent report from Parks Associates. The market researcher has released market share estimates for the first three quarters of 2014. Roku is still on top, but Google and Amazon are each grabbing respectable pieces of the streaming media device pie.

In 2013, Parks Associates estimated Roku's market share at 46%, followed by Apple at 26%. The tables are starting to turn, suggesting that Apple needs to do something to reinvigorate Apple TV sales.

That's not to say that Apple has been completely idle. The company gave the Apple TV interface a fresh coat of paint in line with its new design aesthetic, and continues to add new app channels to the lineup. With as much as Tim Cook has talked about much Apple can contribute to the TV experience, it still feels like the company could (and should) be doing more.

From the article "More Evidence That Apple, Inc. Needs to Refresh Apple TV" by Evan Niu.

Previously In The News

Will Apple Inc.'s Streaming TV Efforts Move Ahead Without Comcast Corporation?

If Apple's streaming TV service takes off, it will boost the company's "services" revenue, which comes from iTunes, App Store, Apple Pay, and other services. Last quarter, the segment's revenue ros...

What Do Cable Customers Want More Than Anything Else?

Beyond anything else cable subscribers want unlimited DVR storage space. In a survey of U.S. broadband homes, about 51% of those polled told Parks Associates they were "very interested" in that fea...

Microsoft's Xbox One Becomes the Ultimate Device for Cord-Cutters Ahead of Apple TV Debut

To some extent, Apple already competes in this segment, with its aging $69 Apple TV. The device remains among the most popular in its class, but has been overtaken by newcomers, including Google's...

What Investors Need to Know About the Alarm.com Holdings IPO

All things considered, Alarm.com looks like it should attract strong investor interest. Revenue continues to rise, and profitability is also improving. In its IPO filing with the Securities and...

‹
1
2
3
4
5
6
7
8
9
›