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More Evidence That Apple, Inc. Needs to Refresh Apple TV

December 02, 2014

Well, Fire TV is catching up with Apple TV and Chromecast just overtook it.

We're No. 3! We're No. 3!
That's according to a recent report from Parks Associates. The market researcher has released market share estimates for the first three quarters of 2014. Roku is still on top, but Google and Amazon are each grabbing respectable pieces of the streaming media device pie.

In 2013, Parks Associates estimated Roku's market share at 46%, followed by Apple at 26%. The tables are starting to turn, suggesting that Apple needs to do something to reinvigorate Apple TV sales.

That's not to say that Apple has been completely idle. The company gave the Apple TV interface a fresh coat of paint in line with its new design aesthetic, and continues to add new app channels to the lineup. With as much as Tim Cook has talked about much Apple can contribute to the TV experience, it still feels like the company could (and should) be doing more.

From the article "More Evidence That Apple, Inc. Needs to Refresh Apple TV" by Evan Niu.

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