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As it stands, there are over 25 million households that already own a smart television, and 64% are actively connected to the internet. By 2015 (according to a recent study by Parks Associates) that number is expected to grow to 90 million. The fact that app use is both a widely accepted consumer behavior for accessing content or software through a single-use device, and a standard feature of smart TV's, will make the adoption and penetration of Smart TVs that much faster. Light-years faster than the creative destruction the internet forced with music and publishing turning digital.