Providing market intelligence for more than 35 years

Telecompaper

Smart TV ownership in the US to reach 42 mln by year-end

Among US households, 42 million will have a smart TV by the end of 2014, accounting for 35 percent of the 119 million TV households, according to a new report from Parks Associates. By 2018, 70 percent of all TV households in the US will have a smart TV, and this platform, along with demand for TV Everywhere, will change the concept of TV.

Parks Associates analysts note that the use of automatic content recognition (ACR) technology embedded in a smart TV is an innovative way to interact with TV viewers. "ACR-enabled smart TVs have a key advantage in that the technology is 'always on.' The consumer does not need to opt-in to an app or service in order to interact with enhanced TV features or advertising," said Heather Way, Senior Analyst at Parks Associates.

From the article "Smart TV ownership in the US to reach 42 mln by year-end." 

Previously In The News

More US households use Roku than Apple TV to stream video

The number of US broadband households with a streaming video media device, such as a Roku or an Apple TV, has doubled since 2011, reaching 14 percent in 2013, according to new research from Parks A...

Nearly 23% of UK homes with broadband have security system

Nearly 23 percent of broadband households in the UK have an electronic home security system, according to a study by Parks Associates. Fewer than 20 percent have home security systems in France and...

Multiscreen service accessible to over 70% pay-tv users

Over 70 percent of pay-TV subscribers in Western Europe are able to receive a TV Everywhere/multiscreen service, according to a study by Parks Associates. In Eastern Europe, multiscreen availabilit...