Providing market intelligence for more than 35 years

Telecompaper

Smart TV ownership in the US to reach 42 mln by year-end

Among US households, 42 million will have a smart TV by the end of 2014, accounting for 35 percent of the 119 million TV households, according to a new report from Parks Associates. By 2018, 70 percent of all TV households in the US will have a smart TV, and this platform, along with demand for TV Everywhere, will change the concept of TV.

Parks Associates analysts note that the use of automatic content recognition (ACR) technology embedded in a smart TV is an innovative way to interact with TV viewers. "ACR-enabled smart TVs have a key advantage in that the technology is 'always on.' The consumer does not need to opt-in to an app or service in order to interact with enhanced TV features or advertising," said Heather Way, Senior Analyst at Parks Associates.

From the article "Smart TV ownership in the US to reach 42 mln by year-end." 

Previously In The News

Among US homes, 20% will acquire a smart home device in 2015

A new survey released by the Consumer Electronics Association (CEA) and Parks Associates shows continued strong growth of smart home products in US homes, as 20 percent of households with broadband...

US broadband households interested in value-added monitoring

Some 25 percent of US broadband households find at least one value-added monitoring service very appealing, according to a recent research by Parks Associates. These services include energy, HVAC,...

Some 57% of consumers in broadband households have OTT video

Some 57% of consumers in US. broadband households subscribe to an OTT (over-the-top) video service, according to a study by Parks Associates. The study also revealed that the average USbroadband ho...

US broadband households show interest in smart home devices

One-third of broadband households in the US plan to purchase a smart home device in the next 12 months, according to a recent study by Parks Associates. "Consumer demand for the smart home is growi...