Register

I agree with the Privacy Policy

Telecompaper

Roku leads US streaming media player market

July 09, 2014

More than 25 percent of US households will have a streaming media player by 2015, with continued robust sales and new entries such as Amazon Fire TV driving expansion of this connected consumer electronics (CE) category, according to a new report from Parks Associates. The report found that Roku accounted for nearly one-half of streaming media players (46%) purchased in the US in 2013, while Apple, its closest competitor, has 26 percent.

Roku is also the most-used streaming media player in the US. Among US broadband households with a streaming media player, 44 percent use a Roku player the most versus 26 percent that use the Apple TV the most. The gap has widened since 2013, when 37 percent of streaming media player owners used Roku most and 24 percent used Apple TV most.

From the article "Roku leads US streaming media player market."

Previously In The News

More than 50% of US households use paid OTT video services

More than 50 percent of US broadband households now use paid over-the-top (OTT) video services, either subscription or transaction, according to new research from Parks Associates. Among consumers...

43% of smartphone owners to use m-wallet services by 2017

Over 40 million US consumers, or 20 percent of all smartphone users, used at least one mobile proximity or mobile e-commerce wallet in 2013. Usage will increase to nearly 113 million, or 43 percent...

Game consoles, tablets rank as most popular holiday CE gift

Gaming consoles and tablets are the most popular CE gift purchases for family members during the holiday season, according to a new report from Parks Associates. The survey shows that among US broa...

Over 25% of US CE shoppers use mobile commerce apps in-store

More than 25 percent of CE buyers in US broadband households use mobile commerce apps on their smartphone to help with an in-store purchase decision, including functions such as product research, b...

‹
1
2
3
4
5
›